Thursday, September 25, 2014

Black Dahlia Lacquer - A new indie polish line unveils 3 collections (Press Release)

     Black Dahlia Lacquer a new to the scene indie company is releasing 3 new collections and I've got all the details right here for you.
      Black Dahlia Lacquer, a newly formed independent nail polish company, will formally launch online at noon Central Standard Time on October 3, 2014. The company will open for pre-sales on September 30, 2014, at both and a secondary shop at

     “Black Dahlia Lacquer showcases our love of polish through bright colors and textures,” said Black Dahlia Lacquer owner Deanna Morey. “We’ve worked hard to develop nail lacquers that will appeal to all women – from those that prefer more conservative neutrals to full-coverage gold glitter and bright blue holographic polish for more adventurous clients. We are confident that our customers will love our polish as much as we loved creating them.”
     Black Dahlia Lacquer will unveil three polish collections including The Essentials, a 6-piece neutrals collection; Hanging on to Summer, a collection of six fun, brightly colored summer lacquers, and Fall 2014, a 12-polish collection of richer fall colors. Polishes to be released include cremes, shimmers, and full-coverage glitter polishes as well as textured and holographic nail lacquers. All polish is mixed by hand and has undergone rigorous testing prior to release.
      The company is owned by Morey, a former writer, and her daughter Aubrey Sheffield, a college student currently studying nursing.
     “Our collections celebrate rich colors and textures, particularly our fall collection,” Sheffield said. “Our three collections offer something for everyone.”
     Both the Hanging on to Summer and Fall 2014 collections were inspired by a variety of flowers, foliage and blooming plants.

      Most polishes including cremes, shimmers, and glitter polishes will cost $6 for the petite 8 ml size and $9.50 for the 14 ml full size. Holo or duo chrome polishes will cost $6.75 for Petites and $10.75 for full size. Both sizes include flat brushes and stainless steel mixing balls.

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