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Tuesday, March 17, 2015

Orly - Color AMP'D at Target (Press Release)


     Today I have some information about a new collaboration between Orly and Target. Introducing the AMP'D collection, a collection of 36 long lasting shades by Orly. 2015 marks 40 years in the professional nail care industry for Los Angeles-based ORLY. As part of the brand’s first major foray into the mass beauty market, Target is exclusively launching ORLY Color AMP’D, a collection of extended-wear nail lacquers with a first-of-its-kind smudge-fixing technology. The collection launched on Target.com on Feb. 23 and will roll out to all Target stores on March 8. Have you seen these popping up in your local Target yet?


Flexible Color ($9.99 each)
36 shades inspired by Los Angeles.



     How it works:
     The Flexible Color and Flexible Sealcoat synergize to create a strong, flexible layer that moves with the nail for long-lasting, chip-resistant ware. Color AMP’D dries in less than eight minutes in natural or ambient light, and does not require a UV/LED lamp for curing. An ORLY Color AMP’D manicure lasts one week.

     To use:
     * Apply two even coats of Color Blast Flexible Color
     * Brush on one coat of Flexible Sealcoat
     * Use any traditional nail lacquer remover – no need for soaking or scraping

     Also available is the flexible sealcoat and launch kits.

Flexible Sealcoat ($9.99)
Synergizes with the Flexible Color for a durable, high-shine finish.

Launch Kits ($14.99 each)
Three Launch Kits include one Flexible Color and one Flexible Sealcoat.

You can find my review of Surfer Girl here. I not only tested the application but also the wear time.

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